Radio Shack

Radio Shack is an electronics retailer with stores located all over North, Central and South America, Europe and Africa. Figures indicate that in 2003, there were six thousand stores only in the United States with profit of more than two billion dollars. Over the years, there were ups and downs in the business evolution with stores being closed and reopened several times in the attempt to focus on the United States locations more. Radio Shack Corporation used to be known under the name of Tandy Corporation but after very complex circumstances the two business giants parted their ways. Represented on the Internet too, Radio Shack is presently trying to cope with the impact of the world financial crisis and the sales decrease.

Radio Shack sells products branded with their names as well as items belonging to proprietary brands such as Gigaware that cover the computer, iPod and laptop accessories part, Presidian which includes flashlights, telephones, video and audio equipment, VoiceStar for wireless phone items, Duofone, once again with phones and accessories, Accurian, Enercell, Archer, Realistic and several others in the same market segment. Some of these brands were dropped and reintroduced over the years, this was the case with the Optimus which was dropped in 2000, but reintroduced in 2005.

Moreover, Radio Shack has not dropped its old products that can be traced back to the 80s and some of these still feature the old logo for different brand names. If some of the products are moving more slowly in the stores, sometimes different generations of packages are available on the shelves depending on the manufacturing date. As for customer policy, until 2002, clients were asked name and address in order to be added to mailing lists. This is actually the common practice when you order a product that is not in stock or when you return an item or another.

Radio Shack allows a very easy access to different stores across the United States through the online map system too. There are all sorts of web tools that enable the visitor to identify the closest Radio Shack location by entering the zip code, the city and the street name. The usefulness of such a tool became apparent when people realized that it saves time to go somewhere closer and purchase exactly the same thing. Radio Shack also organizes various types of promotions that are widely advertised on the Internet and in local newspapers too. Moreover, you can subscribe to the Radio Shack newsletter and learn what's new in the email.